Size 40HH Bras

A 40 band with HH cup is a fuller-bust size on the widest band we carry, offering maximum stability and comfort. The 40 band's width reduces riding up and migration, so you can focus on finding the right cup structure. Look for bras with reinforced wires, seamed cups for depth, and band construction that won't stretch out. At this size, the cup needs to enclose breast tissue fully without overflow, and wire placement is critical.

Size 40HH Bras Sized to Actually Fit

A 40 band with HH cup depth is a fuller-bust size that benefits from the 40 band's width and exceptional stability. The widest band we carry means band migration and riding up are essentially non-issues, so your fit focus shifts entirely to cup construction and support. Look for bras with reinforced wires and multiple cup seams for vertical support and projection. Wire placement should anchor deep at the breast root, not sit on tissue. Band construction should measure true to size and resist stretch over time. The cups themselves need true depth in the apex and sidewalls, not be shallow or graduated. Three-part and four-part cup construction works well here. Strap placement and underband elasticity both matter significantly because they directly support cup position and weight distribution across your shoulders. The wider band gives you excellent style flexibility, and full-cup, balconette, and side-support designs can all perform well when cup engineering is solid.

Fuller Bust Bras, Curated by Fit Experts

At The Bra Diva, we carry bras by actual bra size, not just by small, medium, or large. Every style in this collection is selected for its construction quality, true-to-size fit, and all-day wearability. Our team has been fitting customers since 1987 at our Cherry Hill, NJ boutique, and we bring that same expertise to every size we carry online.

Explore bras in similar sizes: 40GG | 40J | 38HH

Also available in swimwear: Size 40HH Swimwear

Not sure if 40HH is your correct size? Use our bra size chart →